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• When your hair shaft starts to lose its moisture balance it becomes dry. Many different treatments and conditions will cause your hair to lose its moisture balance.  Here are a few facts about hair behavior:  heredity / environment or weather / all can   cause Dry Hair.  Whether its tanning bed lamps rays, sunlight, excessive blow drying, curling irons or flat irons, chemical treatments or frequent shampooing. End results are the same DAMAGED HAIR. Frequent shampooing doesn't only wash away dirt, it washes out the hair protective oils and can cause moisture lose. Men and women around the world  have problems with unmanageable dry damaged hair. But  adding water to dry hair as you know, will get you nothing more than a wet head. Water, in fact, may be responsible for the hair's parched condition, particularly if talking about water of the salty, chlorinated, or sudsy variety. Dry hair may not be the only cause, but it is one of  the causes to:  frizzes / split ends /  brittle / breakage / fly-away locks. Appearance and protection is the job hair was designed to perform. Whatever the culprit:  bruised hair needs help and will continue needing help. Simple gentle shampooing. Dry hair is fragile hair.Wet hair thoroughly Apply a small amount of FIREWATER SHAMPOO and gently massage through hair Rinse well and repeat, only if necessary Clean hair is hair that is manageable and easier to work with. Shampoo with a high quality dry or damaged hair product.